Black Spending Power

The spending power of African-Americans will reach an estimated $1.1 trillion dollars by 2011, but currently only 1 percent of U.S. advertising dollars is geared toward attracting black consumers.

But a study released this week by Starcom MediaVest Group is trying to show advertisers the best way to market to African-Americans.

The study’s authors claim that advertisers try to include images of African-Americans in their general marketing, but these images often don’t reflect the true scope of the black experience.  They say advertisers need to become more knowledgeable about the diversity of Black America and the different lifestyles of African-Americans.

Other Info on Black Spending Power:

http://consideroursource.blogspot.com/2007/10/black-spending-usa-today.html

http://electronicvillage.blogspot.com/2007/04/black-spending-power.html?loc=interstitialskip

http://www.blackenterprise.com/cms/exclusivesopen.aspx?id=489

http://www.prweb.com/releases/20061400/5/prweb391555.htm

http://www.blackspendingpower.com/

http://blackademics.org/2006/09/05/hispanic-spending-to-outpace-black-spending-in-2007/