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November 18, 2007
Digital Divide
According to a recent article in E-Marketer, blacks are using the Web more than they have in previous years.
In 2006, African-Americans comprised about 11% of Internet users, compared to 74% for whites, 10 % for Hispanics and about 6% for Asians.
E-Marketer claims blacks will make up about 12% of Web users in 2011 or an estimated 25 million users.
One interesting observation is that the price of computers and Internet access have decreased, but this hasn’t increased Web usage by African-Americans.
The Pew Research Center’s 2007 Internet and American Life Project also shows who’s online and who’s not. Just 62% of African-Americans use the Internet, lower than any other ethnic group.
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